Be.Spoke Series with Sanlam

Services

Digital
Event
PR
Strategy
Video
Content

Background

Sanlam approached WOOSH with a clear goal: to connect with retail professional clientele and provide them with value beyond financial products. They sought a campaign that would inspire their audience to engage meaningfully with their brand while fostering personal and financial growth.

WOOSH, leveraging our expertise in creating impactful B2B marketing campaigns, developed the Be. Spoke Series—a dynamic concept designed to align Sanlam’s objectives with the aspirations of their target audience.

The Problem

Sanlam needed a way to:

1. Effectively engage a specific, ambitious demographic: aspiring professionals and entrepreneurs.
2. Drive sign-ups for exclusive networking opportunities and events.
3. Position themselves as a partner in financial growth rather than merely a provider of financial products.

Their challenge was balancing their robust brand presence with a personal, human connection that would resonate deeply with their audience.

Our Approach

Empathy: We understood the busy, ambitious lives of Sanlam’s target audience and designed a campaign that offered value: opportunities for growth, networking, and learning from like-minded individuals.

Innovation: The Be. Spoke Series was built as an integrated digital campaign that combined:

1. Email Marketing: A personalized email campaign inviting professionals and entrepreneurs to sign up for an exclusive series of events.
2. Networking Events: A curated experience where attendees could meet peers, gain financial insights, and build meaningful connections.
3. End-of-Year Dinner: A grand finale event featuring Sanlam and its in-house brand, Glacier, to celebrate and inspire attendees to continue their financial journeys.

Execution:

• A series of visually captivating digital ads drove interest.
• Email campaigns provided clear, compelling calls to action, ensuring that sign-ups were simple and effective.
• Event branding and storytelling reinforced Sanlam’s role as a trusted partner in financial growth.

Results

The Be. Spoke Series exceeded expectations, achieving:

• A 48% sign-up rate from the targeted client base—a remarkable engagement metric for the campaign.
• Increased brand affinity for Sanlam and Glacier, positioning them as leaders in connecting with and empowering their audience.

Why It Worked

The Be. Spoke Series succeeded because it embodied WOOSH’s philosophy: creative solutions that deliver measurable impact. By blending Sanlam’s brand values with the aspirations of their clientele, we created a campaign that wasn’t just about selling—it was about connecting.

Are you ready to connect your brand with your audience in ways that matter? At WOOSH, we craft campaigns that inspire, engage, and deliver results. Let’s work together to transform your vision into success. Contact us today to start your journey.