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O nce upon a time, in a world filled with brand logos that make you question if color blindness is a job requirement for some graphic designers, there existed the noble financial institutions. Ah, the world of finance, an endless sea of navy blue logos, a labyrinth of economic jargon, and an uncanny love affair with buildings that seem to touch the sky. An industry often perceived as the lullaby for insomnia sufferers and a one-way ticket to Dullsville. But why should it be? Let’s put some pep in your brand’s step and dance our way out of this snooze fest.
First things first, does your brand have a personality? Or is it reminiscent of the awkward silence at a networking event? In a world where you can swipe left on a potential soulmate, let’s make sure nobody swipes left on your brand. Understand your target audience, know what resonates with them, and then mould your brand’s personality to reflect that. Does your brand make people feel secure? Innovative? Or is it the financial equivalent of a fun uncle who’s great with investment tips? Put a twist on the traditional finance narrative. It’s time for your brand to stop taking itself so seriously.
N ext up, let’s tackle your visual identity. Are you stuck in the “50 shades of blue” cycle, thinking it exudes trust and reliability? Remember, even Van Gogh used more than one colour. Introducing a fresh and modern palette can really set your brand apart. Try a teal or a forest green, or if you’re feeling particularly daring, a subtle hint of tangerine might not hurt. The idea here isn’t to turn your brand into a Picasso painting but to keep it from looking like a photocopy of every other brand in the financial sector.
Moving on to our dear friend, jargon. Ah, the bane of every non-finance person’s existence. What if I told you there’s a way to keep the jargon without the eye-glaze-over effect? Yes, it’s possible. Translate your jargon into language your clients will not only understand but appreciate. Simplifying your language won’t undermine your professionalism; it will make you more relatable. And relatable is the new sexy.
Let’s not forget about your digital presence. If your website is as intuitive as a maze and your social media as engaging as a sloth on sleeping pills, then we have a problem. Your digital platforms should be a welcoming space where your brand’s personality comes alive. And, my dear financial institutions, a tweet a week does not a social media strategy make.
F inally, a word on your advertising. It’s time to retire stock photos of people shaking hands over contracts, the literal tall buildings, and the clichéd piggy banks. Tell stories instead. Inspire your audience. Make them laugh. Make them think. Make them feel something, anything. Emotional connections are the currencies of the modern world.
So, financial institutions, it’s time to wake up, shake off the boring, and embrace the exciting. It’s time to get your customers and your competition to sit up and take notice. It’s time to turn the yawning into a standing ovation. The world of finance need not be dull. It can be fresh, exciting, and dare I say it, even fun.
So, ready for a makeover? Give us a call at WOOSH, where creativity and finance make surprisingly good bedfellows. Because in our books, boring is not an option. It’s time to turn your brand into a spectacle that could make even the stock market crash seem dull. So, put on your dancing shoes and let’s waltz into a more vibrant future. Don’t you want to be the disco ball in a room full of light bulbs?
