Overview:
Mazi Asset Management, recognizing the need to significantly increase their Assets Under Management (AUM), decided to expand into new and global markets. The expansion necessitated a substantial enhancement of their digital presence to better engage with a broader audience and reinforce their market position.
Objective:
To modernize Mazi Asset Management’s visual identity and digital strategy, ensuring robust and consistent brand representation across all platforms. WOOSH was engaged to not only redesign the visual identity but also to craft and implement a comprehensive digital strategy. Additionally, WOOSH was appointed as the retained, outsourced creative department to manage ongoing brand and marketing initiatives.