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B rand managers, consider yourselves the circus ringmasters of the marketing world, juggling an array of responsibilities that can sometimes feel like herding a group of enthusiastic but directionally-challenged clowns. Among these clowning duties is selecting the right creative agency. Imagine it as a carousel ride: colorful, thrilling, potentially dizzying, and if you’re not careful, you might end up with a wooden horse that isn’t quite what you hoped for.
To assist in your daunting task, let’s tour the satirical circus of choosing a creative agency. Buckle up, keep your hands inside the cart, and watch out for flying popcorn.
But wait, dear readers, the slap-fest doesn’t end there. Our audacious cop, reveling in the chaos of the moment, leans into the car and unleashes a series of whacks on the astonished passengers. Their yelps of surprise fill the air, their faces etched with a bewildering mix of shock and indignation. It’s a true comedy of errors unfolding before our eyes, a scenario that seems to defy the norms of law enforcement.
With a mischievous grin lighting up his face, our intrepid officer justifies his unconventional approach: “Did you think you could whisper to your friend, ‘If he slapped me, I would’ve done something’? Well, guess what, you’ve been slapped too!” And with that, he struts off, leaving behind a car full of wide-eyed, slack-jawed passengers, each questioning the surreal turn of events.
1. The Glittering Show Ponies:
First off, we meet the dazzling Show Ponies – creative agencies that parade around with flashy portfolios and promise the sun, moon, and stars in their ad campaigns. They present golden trophies from past campaigns and name-drop brands like a celebrity at an awards show.
But, hold your applause! Behind the glitter may lurk a pony that’s not quite up to the race. Make sure they can show not just a collection of shiny baubles, but real, hard-won results relevant to your industry, audience, and budget. Look beyond the glitz, folks, and you may just find a true thoroughbred.
2. The Jack-in-the-Box Agency:
On the next ride, we encounter the Jack-in-the-Box Agency, popping up with a surprise every time – social media, SEO, content marketing, event management, and more
Such a multitude of talents may seem appealing, a one-stop shop for all your marketing needs. But take heed, dear ringmaster. Ensure the jack isn’t merely jumping around but is genuinely skilled in each offering. Because, let’s face it, a Jack of all trades, master of none, can often be about as helpful as a unicycle with a flat tire.
3. The Magic Mirror Agency:
As our carousel spins further, we come across the Magic Mirror agency, always ready to show your brand’s reflection…oddly similar to their own reflection. They love to use your brand as an empty canvas, more for showcasing their creative prowess than truly amplifying your brand identity..
Though a magical mirror might enthral, remember that the best agency isn’t one that uses your brand to look at their own reflection, but one that helps the world see the true, unique you. Or in simpler terms, you want a partner, not a peacock.
1. The Balancing Elephant:
Next, we come across the Balancing Elephant, an agency that claims to perfectly balance creativity with practicality, all while standing on a small budgetary ball.
Impressive as it may seem, don’t rush to buy tickets to their show just yet. Make sure their balancing act is not just an act. You want an agency that can genuinely deliver innovative yet feasible solutions, even when the budgetary ball they’re standing on is less a circus globe and more a kiddie beach ball.
2. The Mythical Unicorn Agency:
Lastly, we arrive at the most anticipated attraction – the Unicorn Agency, rumored to excel in every field, understand your brand like they birthed it, and turn even the most minimal budget into an extraordinary campaign.
But remember, dear ringmasters, unicorns are mythical creatures for a reason. No agency will be flawless, and your task is to find one whose strengths resonate with your brand’s needs and whose weaknesses won’t turn your brand management into a tightrope walk.
The circus of selecting a creative agency may be filled with confounding creatures and mesmerizing.
